ANALYSIS OF SCIENTIFIC APPROACHES ABOUT REASONING THE CONCEPT OF THE EXPORT POTENTIAL OF GRAIN ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 10
Abstract
The evolution of the main scientific approaches to the definition of the category «export potential» is analyzed. The essence of the export potential of enterprises of the grain industry is substantiated. Based on the results of the study, it was established that the export potential of the grain industry enterprise is the existing or potential capacity of the enterprise, which is determined by the totality of its production, financial, personnel and marketing potential under the influence of micro and macro-factors of the business environment, to carry out successful marketing activities in the world market of agri-food products. The competitive positions of Ukraine on the world grain market are determined. The research has proven that the grain industry is a key place in the structure of the export potential of the national economy of Ukraine. Cash flows from the export of grain crops in 2016 amounted to $ 6,075 billion, representing 16.7% of total exports and 39.83% of total exports of agri-food products.
Authors and Affiliations
R. I. Buriak, I. Y. Cherniavskyi
Keywords
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