ANALYSIS OF TARGET AUDIENCE’S DESCRIPTION AND SEGMENTATION METHODS FOR INTERNET-MARKETING ACTIVITIES
Journal Title: Международный научный журнал "Интернаука" - Year 2018, Vol 2, Issue 6
Abstract
In the article studies particular qualities of formation the unique selling propositions, analyzes the methods of target audience description and segmentation. It describes and analyzes approaches to describing the target audience. The target audience is considered as an important component of the process of communication and implementation of marketing activities.
Authors and Affiliations
Oleg Kolontaievskyi, Viktoriia Polovynka
Keywords
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- EP ID EP599412
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