Analysis Of The Implementation Strategies Marketing Mix in the Luwak Coffee Industry, Batu Bandung Village Farmers Group, Kepahiang.
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 07
Abstract
The purpose of this study was to determine the marketing mix carried out by luwak coffe industry Batu Bandung Village in increasing sales of luwak coffee. The type of this research is qualitative analysis with 4 informants and this research method uses interviews, observations, and documentation, the place of research is luwak coffe industry farmers groups. The research approach used is qualitative analysis, the data source consists of primary and secondary data, the validity of the data using triangulation. From the results of this study, it can be explained that to increase product sales the company can implement a marketing mix of 4P
Authors and Affiliations
Abdul Kohar , Ahmad Soleh , Kresnawati,
Keywords
Related Articles
- EP ID EP739853
- DOI 10.47191/jefms/v7-i7-13
- Views 37
- Downloads 0
The Influence of the Use and Development of Accounting Information Systems on the Performance of MSMEs in Blitar Regency
This study aims to answer two formulations of the problem regarding (1) the influence of the use of accounting information systems on the performance of MSMEs in Blitar Regency, and (2) the effect of the development of a...
Strategic Orientation, Innovation and Competitive Advantage of SMEs: A Case Study of Creative Industry in Central Java
This study aims to examine the relationship between strategic orientation, innovation, and competitive advantage in SMEs in Central Java. During the pandemic, market conditions were not stable enough but still urged SMEs...
The Effect of the Eid Homecoming Prohibition on Migrants as A way To Reduce of Covid 19 in Indonesia
The effect of the Eid homecoming ban on migrants as a way to suppress the spread of Covid 19 in Indonesia. The purpose of this study was to determine and analyze the effect of the Eid homecoming prohibition on migrants...
The Impact of the 6 P's on Motivating Egyptian Consumer to Purchase Online
This paper aims to detect the factors that motivate Egyptian consumers to purchase online and examine the impact of demographic characteristics on this matter. Six factors are suggested to be evaluated in this research,...
Cost Management Accounting at Universities Under the Ministry of Labor, Invalids and Social Affairs
University autonomy is an inevitable trend and an important condition to promote the development of the education system in general and higher education in particular today. Operating in this new environment, financially...