Analysis of Women Consumer Behavior for Purchasing “Oriflame” Cosmetic Product: Phenomenology
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 6
Abstract
The desire to be the perfect, to innovative is human nature. Caring about their body and their physical aspect is very important to women. The application of cosmetic has become a social phenomenon in Indonesian people lives. Over time, attitudes and habits are changing as social structures metamorphose, as new and different technologies affect the market. There are a lot of international cosmetic brand in Indonesia but this study focuses on “Oriflame”. The purpose of this study is to analyses the purchasing behavior of postgraduate students at the State University of Malang Indonesia, to determine the main reason for their choice. This study used qualitative research and data were obtained by interview and documentations. The results show that personal factors have an influence towards customer’s behavior when purchasing cosmetic products. The main factors attract women consumers in Oriflame are discount, product quality and price. The main reason consumers are using Oriflame is the quality that satisfies their needs, trust worthy brand.
Authors and Affiliations
Ranosiharimandimby Miora Joelle, Sudarmiatin . , Agus Hermawan
Keywords
Related Articles
- EP ID EP614131
- DOI 10.6007/IJARBSS/v7-i6/3047
- Views 59
- Downloads 0
The Impact of Internal Control Systems on Financial Performance: The Case of Health Institutions in Upper West Region of Ghana
The significance of upholding effective internal control system in organizations have been persistently and immensely emphasized, due to its positive effects on financial performance. Efficient internal control enables t...
Metaphorical Expressions and Ethical Appeals in Said Nursi’s Damascus Sermon
Contemporary cognitive linguistics views metaphor as pervasive in thoughts and conceptual in nature. There are studies on conceptual metaphors in religious discourse, but little is known about how orators make use of the...
Conceptualizing Curriculum Evaluation in Education Degree Programmes in Higher Education Institutions
Curriculum transformation in schools impacted the skills demanded on new teachers. The major changes in the curriculum is on the new students aspirations which focuses on the development of the 21st century skills. Teach...
Effect of Corporate Governance on Asset Quality of Banks (Evidence from Nigeria)
The study examined the effect of corporate governance dynamics on the asset quality of Nigerian banks. The objectives of this study are to examine the extent to which board size affects asset quality of banks in Nigeria;...
Motives for Practicing Active Sport Tourism by Students of Tourism and Recreation Degree Course
The decisions made by tourists, connected with the trip outside the place of residence as well as choice of destination are related to fulfilling different types of needs. Research of the motives of undertaking tourist a...