Analysis on Promotion and the Influence of Social Media in Restaurant Industry, Ubud, Bali, Indonesia
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 5
Abstract
The activities of promotion can be varied nowadays as the Internet technology has been developed to get information in real time. Digital promotion, such as from website and social media, is common to use to promote product and services, such as food and beverages in restaurant including the services. Restaurant industry in Ubud has been growing since the start of the tourism in Ubud, Bali. Moreover, the promotion activities also need to be enhanced due to development of the technology. This research will discuss further about the analysis of promotion and the influence of social media to influence the decision-making process of the customers to eat food in Ubud. The aim of this research is to investigate the marketing trend in promoting restaurant in Ubud. Besides, the author aims to find the relation between the use of social media for the restaurant to influence the decision-making process of the customers to find food in Ubud. Since Ubud is a touristic area in Bali, Indonesia, the competition of the restaurant industry should have the attention of the restaurants‟ owners and managers. This research uses analysis descriptive method to answer the research questions and collecting both secondary and primary data through literature review, observation, interview and questionnaires. Based on our research, we found that digital promotion, such as social media marketing through social networks (Instagram, Facebook, Tripadvisor and Website) could enhance the number of the customers in restaurants in Ubud.
Authors and Affiliations
Komang Ratih Tunjungsari And Putu Eka Wirawan
Keywords
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