ANALYTICAL VIEW OF THE CONSUMER BEHAVIOUR OF SLOVAK CUSTOMERS IN THE ONLINE ENVIRONMENT
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
The use of smartphones and tablets has made it possible for people to be at the same time in a shop and virtually on the web. Separating online and offline is losing from their meaning. Consumers want to purchase both in stores and on the Internet. At the same time, the seller’s website serves as a source of information for buyers who do not have to buy products on the Internet immediately, they can get information, and then make a purchase at a physical store (web-to-store). In this way, 70% of Europeans purchase products. Half of Europeans use price comparators to find the best option. Even in this case, the website plays a big role. The objective of the article is to evaluate the consumer behaviour of Slovak customers in the online environment.
Authors and Affiliations
Jakub Horváth, Mária Oleárová
Keywords
Related Articles
- EP ID EP590843
- DOI -
- Views 92
- Downloads 0
FIRST STEP OF MARKETING AUDIT: RISK ANALYSIS
Digital society, economic growth and scientific and technological processes result in the emergence of new marketing process risks. These risks need to be continually identified, analysed and researched to eliminate them...
DIMENSIONS OF (DIGITAL) GAMES FROM THE POINT OF J. HUIZINGA AND R. CAILLOIS
In the theoretical reflection, the author deals with the dimensions of games problem interms of two authors, J. Huizinga and R. Caillois and comparing their approaches with digital games. The study relates to the issue o...
KNOWLEDGE MARKETING COMMUNICATION – DETERMINANT OF SALES PROMOTION
The paper deals with the exploration of the importance of marketing knowledge in relation to the choice of application of sales promotion tools to meet the marketing objectives of the offer. At the time of digital and ho...
GREEN MARKETING OF AUTOMOBILE MANUFACTURERS
Many long-term scientific studies demonstrate that our planet’s environmental situation is deteriorating. Even the ordinary consumer can see the changes in the climate. Stricter laws are being enacted, and people’s mind-...
DEMOGRAPHIC-GENERATION SEGMENTATION OF CUSTOMER IN CONTEXT OF STRATEGIC MANAGEMENT OF SELECTED CULTURAL INSTITUTION
The study is concerned about the topic of specific features of the cultural management necessary implemented within the cultural policy in relation to the research of both demographic and generation segmentation of the f...