Antecedents and Consequences of Market Orientation: a Brazilian Meta-Analysis and an International Mega-Analysis
Journal Title: BAR: Brazilian Administration Review - Year 2010, Vol 7, Issue 1
Abstract
Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long-term success of a firm. The growing number of academic studies on market orientation and the mixed findings they have reported complicate the efforts among managers and academics to identify the real antecedents and outcomes of this construct. We have conducted a Brazilian meta-analysis, aggregating a sample size of 4,537 in 27 papers. The findings suggest that the relationship between market orientation and business performance is positive and strong (r = .39). We have also conducted an international mega-analysis, aggregating a sample size of seven meta-analyses on market orientation. The results show that there is a positive, strong and consistent international relationship between market orientation and performance across countries (r = .33).
Authors and Affiliations
Vieira, Valter Afonso
Keywords
Related Articles
- EP ID EP40460
- DOI -
- Views 279
- Downloads 0
Mind the Gap: Lessons from the UK to Brazil about the Roles of TTOs throughout Collaborative R&D Projects
The literature about collaboration for innovation has reported fundamental activities performed by intermediaries. In this paper, universities’ technology transfer offices (TTOs) are placed as intermediaries between aca...
Credit Card Risk Behavior on College Campuses: Evidence from Brazil
College students frequently show they have little skill when it comes to using a credit card in a responsible manner. This article deals with this issue in an emerging market and in a pioneering manner. University stude...
An Introduction to the 5M Framework: Reframing Change Management Education
The purpose of this paper is to introduce a reflective and critical rhetorical framework capable of replacing traditional approaches to change management and its education. This framework conceptualises managing change...
Leadership under Crises: A Research Agenda for the Post-COVID-19 Era
The ongoing COVID-19 crisis has once again reminded everyone about the critical role that leaders and leadership play in dealing with unexpected events threatening the existence of organizations worldwide (Bundy, Pfarr...
Intellectual Capital and Organizational Renewal: Building Dynamic Capabilities through People
This paper seeks to deepen the understanding of management practices adopted by organizations characterized by significant levels of participation and influence from their employees. Based on the assumption that the su...