APPLICATION OF DIGITAL MARKETING BY COMMERCIAL INSURANCES IN SLOVAKIA FROM THE PERSPECTIVE OF CLIENTS
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Digital marketing in insurance industry has got big potention which is idle so far. It presents opportunity for insurance companies how to address new client segments and achieve higher effectivity of insurance activity. The report is focused to digital marketing issue and ids application inselected commercial insurance companies on Slovakia insurance market. It brings survey of online insurance, technological inovations for clients and communication in digital background. Main intent of the report is to present minds of clients of commercial insurance companies against digital marketing on the base of questionnaire survey and to introduce new challenges of insurance industry which mean utilization of most modern information and communication technologies.
Authors and Affiliations
Adriana Zliechovcová
Keywords
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