APPLICATION OF RESULTS OF PEST, SNW AND SWOT ANALYZES IN DEVELOPMENT OF THE STRATEGY OF DEVELOPMENT OF TOURIST-RECREATIONAL COMPLEX OF ZACARPATHIAN REGION
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 5
Abstract
The actual problem of planning the development of industries of individual territories was considered in the article, or rather, the use of dissipative approach when considering the tourist and recreational complex of the Zacarpathian region as a separate system. An estimation of the influence of the environment on the PEST methodology was conducted; negative and positive factors were identified for each group of factors (P, E, S, T). Application SNW analysis allowed identifying the advantages and disadvantages of the internal environment of the tourist and recreational complex (TRC) of the region. The combination of the results of PEST and SNW analyzes was the basis for SWOT analysis of the strengths and weaknesses of the Zaсarpathian region’s TRC and the development of a strategy for its development in the future.
Authors and Affiliations
S. I. Mykulanynets
Keywords
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