Apply a marketing strategy in a competitive environment Case study of Orascom Telecom Algeria "Jezzy
Journal Title: مجلة البشائر الاقتصادية - Year 2016, Vol 2, Issue 3
Abstract
The current economic environment characterized by complexity, change and intensity of competition among institutions, in which each institution is seeking excellence in light of the large number and variety of offers and similarity of their properties. the mental image perceived by the company's customers, its services and products, samarque, is of great importance at the moment, so institutions that seek to improve its image in the minds of customers and get a good positioning , followed by the marketing strategy is based on marketing communication. Orascom Telecom Algeria "Jezzy" is one of the most important institutions located in Algeria in the field of communication, so it has been invoked as a case study to see how effective to improve its image and the image of its effect on the perception of current and potential customers and thus influence buying behavior.
Authors and Affiliations
Hadji Karima
Keywords
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