APPLYING AICDA MODEL FOR MARKETING PROMOTIONS OF FILMS ANALYSING BENGALI FILM INDUSTRY IN 2015-2016
Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 5
Abstract
Box office matters most for the producers of films like any other business, and the path to success are many. Among those, one is the film marketing or promotion. But to successfully promote regional films like Bengali, it is tough task as number of screens is drastically decreasing along with low quality of viewing experience. Social media might help producers to some extent to garner revenue; exploiting other promotional tools by fitting them into standard marketing models could be helpful to reach out larger market segments. Cutting budget through each phase of production, promotion and distribution is a common scenario in every regional film industry as well as in Hindi film industry at large. So, the decision on how to market a film is complex and needs a custom made design for every film.
Authors and Affiliations
Jyotiromy Mazumder And Dr. Dev Malya Dutta
Keywords
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