“Ethics of intErnational BusinEss in GloBal Economy”
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 8
Abstract
Global Economic Interdependence surged over the past quarter-century, significantly reshaping business strategies while exerting a powerful influence on international politics. The impact on business and politics is now widely recognized and generally assumed to be irreversible. Corporations adapt research, production, marketing and service strategies in an effort to "think global, act local". National governments grudgingly accept growing constraints on the sovereign scope for unilateral action even as they maneuver for competitive gains from global commerce. This international demand has captured the interests of companies such as Apple, Pfizer, Microsoft and other alike. To enable these companies to successfully develop and market their products and or services internationally a clear understanding of the social and ethical responsibilities of all stakeholders must be established. These ethical and social standards need to be embedded into an organizations allowing a more predictable and positive impact on all. This paper examines that Do countries with lower ethical views attract businesses, Can Ethical Business Practices be applied Globally, Which organizations are safe guarding ethical practices and is it working, and How will ethics and social responsibility impact the world of tomorrow.
Authors and Affiliations
Mr. Mayank Kumar Pandey, Dr. Surendra Tiwari and Dr. Shailendra Kumar Srivastava
Keywords
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