“Ethics of intErnational BusinEss in GloBal Economy”
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 8
Abstract
Global Economic Interdependence surged over the past quarter-century, significantly reshaping business strategies while exerting a powerful influence on international politics. The impact on business and politics is now widely recognized and generally assumed to be irreversible. Corporations adapt research, production, marketing and service strategies in an effort to "think global, act local". National governments grudgingly accept growing constraints on the sovereign scope for unilateral action even as they maneuver for competitive gains from global commerce. This international demand has captured the interests of companies such as Apple, Pfizer, Microsoft and other alike. To enable these companies to successfully develop and market their products and or services internationally a clear understanding of the social and ethical responsibilities of all stakeholders must be established. These ethical and social standards need to be embedded into an organizations allowing a more predictable and positive impact on all. This paper examines that Do countries with lower ethical views attract businesses, Can Ethical Business Practices be applied Globally, Which organizations are safe guarding ethical practices and is it working, and How will ethics and social responsibility impact the world of tomorrow.
Authors and Affiliations
Mr. Mayank Kumar Pandey, Dr. Surendra Tiwari and Dr. Shailendra Kumar Srivastava
Keywords
Related Articles
- EP ID EP19537
- DOI -
- Views 355
- Downloads 14
A STUDY ON TIMBER MARKETING IN SALEM
Timber has been used for thousands of years as a building material for homes, bridges, fences, barns and furniture. Building with timber is cost effective, aesthetically pleasing, and environmentally responsible. Artis...
CONCEPT OF ECONOMIC ANALISYS AND ITS STRUCTURAL COMPONENTS
This article is devoted to the research of the concept of the economic analysis. Moreover, it highlights economists’ opinions on the economic analysis, the subject, the object and methods of the economic analysis. In a...
DOING BUSINESS DIFFERENTLY IN NIGERIA: THE EMERGING GLOBAL GREEN ECONOMY
The aim of this study was to examine contemporary body of knowledge on the vexed issues of switching to low-carbon economy, or what is termed green economy or a new way of doing business, different from the status quo....
A study an analyze the factors influencing the industrial relations in TANCEM and DALMIA Cement companies, Ariyalur district
Industrial relations play a crucial role in establishing and maintaining industrial democracy. The establishment of good industrial relations depends on the constructive attitude on the part of both the management and...
Recapitalisation and Bank Performance: Evidence from Banks in Nigeria
This study examined the relationship between recapitalization and banks performance in Nigeria. In order achieve the objective of the study, a time series data was generated for 2000 to 2009 periods. The data was analy...