Eyes Bamboozling the Mind: Use of Optical Illusion in Advertising
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 7
Abstract
Most of the work done in the multitudinous phases of the subject optical illusion is fragmentary. This paper brings forth the importance of optical illusion in advertisements, and how advertisers use them to their advantage. The paper presents before us a model of optical illusion and how it is actually created. It also brings forth the various types of optical illusions. The paper gives ample examples of “errors of sense”, “errors of judgment” and “errors of intellect” while elucidating visual illusion. The paper is also significant as it would draw the attention of the readers to an area of utmost importance-use of optical illusions in advertisements.
Authors and Affiliations
Vikram Kapoor
Keywords
Related Articles
- EP ID EP19367
- DOI -
- Views 763
- Downloads 19
Role of Colours in Consumer Preferences
Colours play a vital role in almost our everyday lives and contribute significantly in influencing our buying decisions. Considering their extreme relevance, present study has been taken up to understand the influence...
DETERMINING MONEY DEMAND AT PRICE FLUCTUATIONS IN THE MARKET
This article is devoted to ways of determining money demand and supply. It should be noted, that one of peculiarities of the economy of Uzbekistan is a slight dependence of the inflation rate from the change of money s...
Influencing Factors on Retail Stores (A Case Study of Twin cities in Andhra Pradesh)
Now days, there has been a stiff competition in the modern retailing sector. This has forced the retailers to pay considerable efforts to attract the consumers to their stores, has been increasing the frequency and amo...
FOREIGN INSTITUTIONAL INVESTORS AND INDIAN STOCK MARKET REFORMS
Foreign institutional investors (FIIs) play an important role in Indian stock market. Securities Exchange Board of India (SEBI) gave a lot of stock market reforms after the year 2000. These reforms affected the FIIs to...
A Study of Portrayal of Women InAdvetisement In India
The portrayal of women in advertisements is the most controversial topic of discussion now-a-days. The presentation of women by media is not a new thing. From decades they have been portrayed in ads. In very earlier...