BUSINESS INTELLIGENCE FOR COMPETENCE IN CONSUMER PACKAGED GOOD INDUSTRY
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 5
Abstract
In today‘s struggling economy with competition controlling and shrinking the landscape, it is important to make sound business decisions based on complete data. With the proper Business Intelligent implementation, businesses can make decisions and feel comfortable that they are provided with the proper tools and data needed to believe in their decisions. Business Intelligence is the processes, technologies, and tools that help us change data into information, information into knowledge and knowledge into plans that guide organization to succeed, Technologies for gathering, storing, analyzing and providing access to data to help enterprise users to make better business Decisions. The duty of the system is to ensure that correct decision is taken with the available data at the appropriate time according to the environment. The relationship between BI and an organization that uses it is that an organization collectively is a cognitive system: it senses the environment, makes a representation of it, acts on the basis of the representation and learns from the results of its actions, storing its experience as institutional memory. This study explores the opportunities of BI in Consumer Packaged Goods Industry.
Authors and Affiliations
C. S. Ramanigopal, G. Palaniappan and A. Mani
Keywords
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