APPLYING CLUSTER ANALYSIS IN PLANNING ACTIVITY OF ENTERPRISES
Journal Title: Інноваційна економіка - Year 2017, Vol 68, Issue 3
Abstract
Purpose. The objective of the study is the justification of theoretical statements, identification of methodological approaches and preparation of practical guides to plan the activity of engineering companies applying cluster analysis. Methodology of research. To get scientific outputs the general and specific research methods were used, namely the dialectical method and the structural and logical analysis. The methods of statistical, logical analysis and synthesis were used doing the output research and identifying the innovative activity planning patterns for domestic engineering companies. Findings. The fact that the structural and dynamic analysis of domestic engineering company activity had been carried out let determine its main trends and factors which cause them, and also find out the peculiarities and tools for planning and innovation implementation on the engineering companies of Vinnytsia region. Following the research of the main economic activities among the chosen groups of engineering companies in Vinnytsia region for their level of maturity measured for five –year period, it was proven that the innovation activity has a big influence on the performance. Originality. The work suggests ranking companies according to their profitability index, the share of innovative products and the rate of growth in sales. It is proven that joining such close parameters of companies in a definite number altogether lets build the similar to them by the development strategy product promotion method that optimizes the relevant costs. Practical value. Ranking companies according to their profitability index, the share of innovative products and the rate of growth in sales gives the opportunity to make necessary changes in the innovation portfolio structure taking into account the life cycle of each component and maintain the highest level of innovation accordance to the market maturity level.
Authors and Affiliations
Oksana Melnychuk
Keywords
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