STRATEGICALLY ORIENTED MANAGEMENT OF INTANGIBLE ASSETS OF THE ENTERPRISE IN ORDER TO INCREASE ITS COMPETITIVENESS
Journal Title: Інноваційна економіка - Year 2017, Vol 69, Issue 5
Abstract
Purpose. The aim of the article is to study modern tools of strategically oriented management of formation and use of the potential of intangible assets of the enterprise to increase its competitiveness, to define and substantiate the stages of this management. Methodology of research. General scientific and special methods are used in the research, in particular: analysis and synthesis, theoretical generalization, abstract and logical – in clarifying the essence of intangible assets, determining and substantiating the stages of strategically oriented management of intangible assets in order to increase the competitiveness of the enterprise; structural and logical – in constructing a scheme of stages of strategically oriented management of intangible assets in modern economic conditions. Findings. The necessity of purposeful formation of intangible assets and their further use of their potential in order to increase competitiveness in conditions of knowledge economy are substantiated. The eight stages of strategically oriented management of the formation and use of the potential of intangible assets of the enterprise are proposed and substantiated. The modern tools of strategically oriented management of intangible assets of the enterprise are systematized to increase its competitiveness. Originality. The stages of strategically oriented management of the formation and use of the potential of intangible assets in the context of increasing the competitiveness of the enterprise are presented. Practical value. The obtained results of the research are aimed at solving the problem of increasing the competitiveness of the enterprise in the modern conditions of knowledge economy, in which intangibles are beginning to play a particularly important role.
Authors and Affiliations
Lyudmyla Kuts
Keywords
Related Articles
- EP ID EP322367
- DOI -
- Views 115
- Downloads 0
THEORETICAL AND METHODOLOGICAL APPROACHES TO THE INTERPRETATION OF THE CATEGORY “PERSONAL PEASANT FARM”
Purpose. The aim of the article is to develop the theoretical and methodological provisions on the interpretation of the concept of “personal peasant farm”. Methodology of research. General scientific and special methods...
APPLICATION OF DESIGN POTENTIAL AND ITS COMPONENTS IN MANAGEMENT PROCESSES
Purpose. The aim of the article is the development of a methodical approach to the application of components of project potential in the processes of project management. Research methods. The methodological basis of this...
ORGANIZATIONAL AND ECONOMIC PRINCIPLES OF THE USE OF TECHNICAL MEANS BY AGRICULTURAL ENTERPRISES
Purpose. The aim of the article is to develop theoretical, methodological and practical recommendations for the effective use of technical means by agricultural enterprises. Methodology of research. A number of general a...
A NEW PARADIGM OF EDUCATION AND SKILLS DEVELOPMENT IN THE CONTEXT OF ECONOMIC NEO-INDUSTRIALIZATION
Purpose. The aim of the article is the theoretical and methodological substantiation of a new paradigm of education and the formation of innovative skills in the context of neoindustrialization of the economy. Methodolog...
THE IMPACT OF THE EXTERNAL ENVIRONMENT ON THE FUNCTIONING OF THE INFORMAL SECTOR OF THE ECONOMY
Purpose. The aim of the article is the research of the component of the institutional and infrastructure environment and their impact on ISЕ. Methodology of research. The fundamental provisions of modern economic theory,...