Applying trompenaars typology of organizational culture to implementation of csr strategy
Journal Title: Journal of Intercultural Management - Year 2011, Vol 3, Issue 2
Abstract
The paper is a consequence of authors’ interests in the fields of organizational culture aswell as corporate social responsibility (CSR). Nowadays both fields continue to gain themangers’ attention as they seem to be important component of what company is all about.The study aims to demonstrate whether Trompenaars bipolar model of organizationalculture could prove useful while implementing CSR strategy and to propose some goodpractice in this case.
Authors and Affiliations
Adrian Pyszka, Michał Piłat
Keywords
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