Cultural determinants of relations with entities from the international market environment
Journal Title: Journal of Intercultural Management - Year 2011, Vol 3, Issue 2
Abstract
The article presents the impact of culture on the relations with entities from theinternational market environment. There were presented the definition of culture andthe differences between national and organisational culture. However, the main aim ofthe article was to present the different approaches to the national and organisationalculture’s dimensions (Hofstede, Trompenaars & Hampden Turner, Schwarz versusGLOBE) and the influence of cultural differences on implementing the relationshipmarketing on international markets.
Authors and Affiliations
Aleksandra Nizielska
Keywords
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