Assessing reception and individual responses to media messages: relevance, computer techniques, quality and analysis of Real-Time Response Measurements (RTR–M)
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1
Abstract
Media messages have an important impact on political attitudes and behavior. Hence, the question arises - how is media content received at an individual level? This question is difficult to investigate with the social science research methods currently available. Measuring an individual’s real-time reaction to auditory or visual media content using computers, i.e. real-time response (RTR) measurement, can be a fruitful approach to address the question. This article describes various RTR techniques, discusses the reliability and validity of RTR measurements and outlines strategies on how to analyze RTR data.
Authors and Affiliations
Jürgen MAIER| Professor, Universität Koblenz-Landau, GERMANY
Keywords
Related Articles
- EP ID EP9130
- DOI -
- Views 409
- Downloads 22
Contributions and limitations of experimentation as a method to investigate the educational effects of media
Communication sciences generally analyse media either as texts, or from the standpoint of their production and reception contexts. Experimental methods are of little use in these cases. Instead, the study of educationa...
L’usage des medias dans l’apprentissage des langues étrangères : étude des cas
In the last few years, thanks to the Internet, access to foreign language media has become more and more easy, which is why the number of foreign language media users has increased. This research focuses on explori...
Global rhetorics of disaster: media constructions of Bataclan and the “Colectiv Revolution†in the wake of 9/11
This article examines the recent global emergence of a rhetoric of disaster that connects violent events such as terrorist attacks and destructive accidents under an assumption of similarity based on their equally resu...
Expressive violence: the performative effects of subversive participatory media uses
This article discusses the communication strategies employed by 8 school shooters who used participatory media to frame their acts as well as their identity. By resorting to content analysis of 78 self-produced videos...
“I loved her so much, but I killed herâ€. Romantic love as a representational frame for intimate partner femicide in three Italian newspapers
In Italy law has accepted “honour crimes†perpetrated by men until little more than 30 years ago. As cultural dimensions are often slower to change, it is interesting to analyze the capacity to account for femicide...