Assessing the effect of banking resource mobilization on financial resource attraction (Case Study: Melli Bank of Anzali)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 4, Issue 7
Abstract
This study investigated the effect of banking resource mobilization on financial resource attraction at Melli Bank of Anzali. The research has an applied purpose and descriptive survey method. The study population included the Anzali’s Melli Bank customers. The sample size was calculated using the tables of Krejcie and Morgan, 384 were randomly selected for sampling. Data collection tool is the questionnaire. Validity of the questionnaire was positive through the professors and experts’ view. of questionnaire reliability was calculated using Cronbach's alpha coefficient for 82/0. Data were analyzed using descriptive and inferential statistics (Univariate t-test and Friedman rank test).
Authors and Affiliations
Ahmad Aftabi| Master Students of Business Management. Islamic Azad University, Rasht , Branch, Iran . Ahmad.aftabi1358@yahoo.com, Soroush Daneshvar| Master Students of Business Management. Islamic Azad University, Rasht , Branch, Iran ., Amir Karimbakhsh| Master Students of Business Management. Islamic Azad University, Rasht , Branch, Iran ., Roudabeh Shadab| Master Students of Business Management. Islamic Azad University, Rasht , Branch, Iran ., Fatemeh Mortezaei| Master Students of Business Management. Islamic Azad University, Rasht , Branch, Iran .
Keywords
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