ASSESSMENT OF AWARENESS OF TYMBARK’S PROMOTIONAL ACTIVITIES
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2018, Vol 0, Issue 2
Abstract
The aim of the study is to determine the awareness of Tymbark's promotional activities. The research was carried out using a questionnaire on a sample of 120 respondents (30 by PAPI and 90 CAWI ). The research shows that Tymbark is a well-known and recognizable brand on the Polish market. Creative marketing activities, such us innovative product packages and unconventional promotion were, more effective than traditional marketing.<br/><br/>
Authors and Affiliations
Elżbieta Jurczuk, Anna Grontkowska
Keywords
Related Articles
- EP ID EP345847
- DOI 105604/01.3001.0011.8119
- Views 73
- Downloads 0
CUSTOMER RELATIONSHIPS WITH COOPERATIVE BANKS AND THE PERCEPTION OF THEIR PRODUCTS
The aim of the study was to determine the influence of relations joining customers are employees of cooperative banks to evaluate the activity of selected elements of these banks. The survey was conducted in 2015. Author...
ECOINNOVATIONS AS A STRATEGIC FORESIGHT EFFECT
The paper seeks to present the possible use of strategic foresight as a wizard and an enabling change, in particular ecoinnovations. Strategic foresight research results indicate that ecoinnovations can significantly sha...
Znaczenie podatku rolnego w dochodach budżetowych gmin karpackich
MOTYWY PODEJMOWANIA DZIAŁALNOŚCI INNOWACYJNEJ W GOSPODARSTWACH UŻYTKUJĄCYCH GRUNTY Z ZASOBU WŁASNOŚCI ROLNEJ SKARBU PAŃSTWA W WOJEWÓDZTWIE WARMIŃSKO-MAZURSKIM
Celem badań była identyfikacja motywów podejmowania działalności innowacyjnej w gospodarstwach użytkujących grunty z Zasobu Własności Rolnej Skarbu Państwa w województwie warmińsko- -mazurskim. Przedmiotem badań były opi...
Selected Theoretical Frameworks for Studies on Situation of Rural Inhabitants on Labour Market