Assessment of the position and the role of marketing mix factors on the sales amount of business companies
Journal Title: Journal of Science and today’s world - Year 2018, Vol 7, Issue 7
Abstract
In today’s ultra-competitive world, the secret of survival and success of the organizations depends on the understanding of the competitive structure of the market. Achieving to such understanding requires the knowledge and recognition of the managers from opinions and demands of the customers and evaluation and the use of marketing mix (4Ps) in the market to increase sales. The researcher in this study is looking for recognition and prioritizing the indexes of marketing mix factors with the most effect on the attraction and maintenance of costumes of business companies in order to help the managers to make their marketing decisions. The statistical population of the study consists of Tehran business companies, and the sample consists of 265 companies. Library study, field study, and questionnaire are used to collect data. The method of the study is a descriptive survey. The hypotheses of the study were tested separately based on each marketing mix, and all of them were confirmed with 95% confidence. Then marketing mix elements were ranked using Friedman test as follows: place (distribution) got the first rank, product got the second rank, price factor got the third rank, features of the company got the fourth rank, and promotion got the fifth rank.
Authors and Affiliations
Sanaz Vahedian
Keywords
Related Articles
- EP ID EP29723
- DOI -
- Views 362
- Downloads 7
Comparing the Efficiency of Active and Traditional Teaching Method on Learning of Students in fifth class of Primary School in the view of Teachers in Amol City in 2013
This study aimed to determine the efficiency of active and traditional teaching method on learning the of fifth class primary school students in the view of teachers in Amol for academic year of 2014-2015. The methodol...
Investigate the Effects of Menstruation on Static and Dynamic Balance in Elementary and secondary schools girls
The aim of present study was to investigate the effects of menstruation on static and dynamic balance in elementary and secondary schools girls. Statistic population was girls in elementary and secondary periods from r...
Modal Analysis of a Semi-Closed Impeller of Centrifugal Water Pump
Centrifugal pump impellers are high speed rotating components vulnerable to vibrations resulting in the failure of the system pump eventually. A modal analysis of the impeller is very important in the design and develo...
A Comparative Study on the Effectiveness of Teaching based on Modern Technology and Traditional Methods on Educational Self-Efficacy and Educational Achievement in Subject of Sciences among Junior High School Students in Bandar ‘Abbas County
The following research tries to study the effectiveness of education based on modern technologies (multimedia education) on educational self-efficacy and educational achievement among junior high school students in Ban...
The Role of Translation in Mutual Understanding of Different Cultures and Civilizations
Every culture and civilization has their own perspectives toward different issues and traditions. Translation is one of the most important and accepted ways to bring cultures together and make the process of mutual comm...