Assessment of the position and the role of marketing mix factors on the sales amount of business companies
Journal Title: Journal of Science and today’s world - Year 2018, Vol 7, Issue 7
Abstract
In today’s ultra-competitive world, the secret of survival and success of the organizations depends on the understanding of the competitive structure of the market. Achieving to such understanding requires the knowledge and recognition of the managers from opinions and demands of the customers and evaluation and the use of marketing mix (4Ps) in the market to increase sales. The researcher in this study is looking for recognition and prioritizing the indexes of marketing mix factors with the most effect on the attraction and maintenance of costumes of business companies in order to help the managers to make their marketing decisions. The statistical population of the study consists of Tehran business companies, and the sample consists of 265 companies. Library study, field study, and questionnaire are used to collect data. The method of the study is a descriptive survey. The hypotheses of the study were tested separately based on each marketing mix, and all of them were confirmed with 95% confidence. Then marketing mix elements were ranked using Friedman test as follows: place (distribution) got the first rank, product got the second rank, price factor got the third rank, features of the company got the fourth rank, and promotion got the fifth rank.
Authors and Affiliations
Sanaz Vahedian
Keywords
Related Articles
- EP ID EP29723
- DOI -
- Views 385
- Downloads 7
New model to reduce energy consumption in wireless body area network
In recent years, the need for health care systems has increased. IT infrastructure has set the stage for the medical needs to move toward modernization to the extent that some conceptions such as health-IT, which is a...
Explanation and Satisfaction Survey of the Policyholders in the Employer's Civil Liability Insurance for the Employees
The purpose of this study was to explain and survey the policyholders' satisfaction level in the employer's civil liability insurance for the employees. Method: The study is of the correlation-descriptive type. The sta...
An investigation of corporate social responsibility explanation on brand equity with the role of mediator of customer satisfaction
In the world of today's economy, businesses and business organizations should strive to make all their economic activities relevant to customer satisfaction. Based on the fact that customers are the only source of retu...
The relationship of organizational culture and perception of organizational justice with job satisfaction in Customs Administration of Fars Province
Motivated employees are the most valuable resource for the organization and paying attention to their needs and obtaining their satisfaction is important. Organizational justice too is of special importance due to its...
Investigating the relationship between job satisfaction and general health of women working in the Red Crescent of Isfahan
Job satisfaction is a personal attitude toward the job, and it is one of the most important factors in job success which led Increased Efficiency, creativity and the sense of personal satisfaction. On this basis it is c...