Balanced Scorecard - instrument de planificare strategică
Journal Title: Revista Romana de Statistica - Year 2012, Vol 60, Issue 2
Abstract
Balanced Scorecard (BSC) constituie un sistem de management şi un instrument de planifi care strategicǎ, rǎspândit în mediul de business şi industrie, în instituţiile publice de stat, precum şi în organizaţiile nonprofit. BSC îmbunǎtǎţeşte comunicarea externǎ şi internǎ şi, de asemenea, monitorizeazǎ performanţa unei organizaţii plecând de la obiectivele strategice ale acesteia. În trecut, BSC a jucat rolulul unui cadru de mǎsurare al performanţei. În timp, conceptul de BSC a evoluat şi a devenit, pe deplin, un instrument de planificare strategicǎ. Articolul prezintǎ încercarea de a realiza o translatare a conceptelor în statistica ofi cialǎ, identifi când mǎsuri concrete ce ar trebui fǎcute şi mǎsurate de cǎtre o organizaţie. Este util la executarea strategiei organizaţiei. Se apreciazǎ cǎ noua abordare modernǎ a managementului strategic, respectiv BSC-ul, permite institutelor naţionale de statisticǎ sǎ clarifice viziunea şi strategia şi sǎ le translateze în acţiuni.
Authors and Affiliations
Daniela ŞTEFÃNESCU, Maria SILIVESTRU
Keywords
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