Banking business development management: terminology and systematization
Journal Title: Економіка. Фінанси. Право - Year 2019, Vol 3, Issue
Abstract
The introduction determines that in the economic science is still not defined definition of “banking business development mana-gement”. But in practice, this term is becoming more widespread and without the unambiguous interpretation of this leads to its misinterpretation, and then to the adoption of ineffective decisions on the basis of misunderstanding of the content and completeness of the problems that are being debated. The purpose of this article is to clarify the essence and formulation of the definition of “banking business development mana-gement” on the basis of a comprehensive analysis of the components of this economic category. The results of the research showed that the components of the concept of “banking business development management” are "bank", "business", "management" and "development". The bank is a financial intermediary, which, among other things, provides at the same time three financial services such as the attraction of cash deposits, their placement on their behalf, and the opening and maintenance of bank accounts of individuals and legal entities. In turn, banking is a service activity that the bank offers to its custo-mers, and which can all be considered as banking transactions. Under the business is proposed to understand economic activity, the main purpose of which is to generate profits. Management – is the influence of the subjects of management on the activities of people and labor collectives for the organization and development of production, which are aimed at obtaining the desired results. Development is a process of moving from lower to higher (to greater achievements), resulting in a change in the quality of the subject, the phenomenon of activity, the transition to a new, more progressive. On the basis of the analysis of the essence and the relationship between these concepts formulated their own definitions of the concepts of "banking business" and “banking business development management”. The conclusions of the research are the formulation of two main definitions. Namely: banking business – is the activity of banks to provide banking services in order to profit; banking business development management - these are purposeful actions of the management bodies on the bank's activities to effectively organize its functioning, which will facilitate the development of the bank and make it more profitable. The interpretation of "banking business development management" as a holistic economic category is presented for the first time.
Authors and Affiliations
Andrii Volodymyrovych Faliuta, Yaryna Ivanivna Pas
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