BІ TOOLS FOR MARKETING DATA VISUALIZATION
Journal Title: Причорноморські економічні студії - Year 2018, Vol 26, Issue 1
Abstract
The article considers the main theoretical approaches to the use of business intelligence tools in the marketing of an enterprise. The functional capabilities of the Business Intelligence platform are systematized. The concept of introduction of BI tools for visualization of marketing data is constructed. The modern market of business intelligence tools is analyzed, the tendencies of development of the BI-solutions market are revealed. The comparative characteristic of the tools of business analytics for the visualization of marketing data in the enterprise is given.
Authors and Affiliations
N. I. Drokina, V. G. Darchuk, O. V. Kryzhko
Keywords
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