BLUE OCEAN STRATEGY - BIG VISION SMALL STEPS
Journal Title: ICTACT Journal on Management Studies - Year 2016, Vol 2, Issue 4
Abstract
Neither the industries nor the companies are doing all smart things. In fact every industry or company must be definitely having a tumbling road. To improve the quality of success, every firm needs to understand what it did that has made a positive difference, so that it can be replicated. Making smart strategic moves create blue oceans. There is a constant need for businesses to stay ahead in this era of risk and instability as globalization, technological developments and greater transparency have forced organizations to create, innovate and improvise. Innovation keeps the momentum going and companies have to continuously work in Blue Ocean carving a niche in value innovation. This study focuses on Kim and Mauborgne “Four Action Framework” tool of Blue Ocean Strategy implemented by Indian Companies in the last two decades by maximizing opportunities, minimizing risks, lowering the price and adding more value thereby carving a niche in the market.
Authors and Affiliations
Anant Gwal, Rajeshwari Gwal
Keywords
Related Articles
- EP ID EP198666
- DOI 10.21917/ijms.2016.0053
- Views 135
- Downloads 0
DRIVERS OF FINANCIAL PERFORMANCE OF SUGAR INDUSTRY IN INDIA
The sugar and sugarcane prices are highly regulated by the state governments of India. The objective of our study is to findreasons for sustainability of sugar mills despite poor economics. Through secondary research, th...
IMPACT OF BANK SPECIFIC DETERMINANTS ON NET INTEREST MARGIN: EMPIRICAL EVIDENCE FROM PUBLIC AND PRIVATE SECTOR COMMERCIAL BANKS IN INDIA
This empirical study critically examines the linkage between net interest margin of 43 public and private sector banks and bank specific determinants for the period 2002-2003 to 2013-2014. The study aims to find the asso...
IMPACT OF LOAN CYCLE ON EMPOWERMENT IN MICRO FINANCE
The present study basically analyse the level of empowerment of people especially women in different loan cycle in the SHG loan. The study specifically examined the level of empowerment through microfinance in the region...
(IN)EFFECTIVENESS OF ERP AT PRISTINE PACKAGING
Enterprise resource planning (ERP) software integrates all functional areas of an organization. It is a business process management software that provides an integrated view of core business processes using common databa...
INFLUENCE OF PERSONALITY ON WORKPLACE SPIRITUALITY
Despite the growing literature on personality and workplace spirituality, empirical studies on the influence of personality on workplace spirituality remain limited. The purpose of this study is to explore the relationsh...