BOOK REVIEW : MEDIA AND SOCIETY
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 5, Issue 12
Abstract
The two authors headed for studying the relationship between media and society. Owing to the media incursions into the lives of community members, media means became irreplaceable necessity, and it contributes to proper socialisation and the shaping of public opinion. Purposeful media have a basic role in any society’s development and progress, inviting individuals to engage in work and discard rejection. The two authors believe the importance of this increases as the community grows progress, more advanced civil and more educational, intellectual and cultural level rises. The study points out that many individuals spend more time in following media up than studying. Scientists have considered the media within the social development institutions and perhaps in the forefront. The media also perform an important function for society in achieving social cohesion, developing society and transmitting social heritage over generations and instilling values in the hearts of individuals. The media also monitor the social environment and provide us with information, warning us of the risks and creating social ideals by presenting positive models in different subjects. They also check social media through expressing about the common culture and revealing of subcultures and supporting common values. Finally, contributing in social campaigns, specifically in political and economic crises and wars.
Authors and Affiliations
Dr. Falah Amer Aldahmashi| Faculty of Arts Department of Communication and Media King Faisal University Saudi Arabia, Dr. Hassan Neizy Alsaify| Faculty of Media and Mass Communication , AlAzhar University, Egypt Faculty of Arts ,Department of Communication and Media King Faisal University ,Saudi Arabia
Keywords
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