Brand as a Part of the Strategic Development of Product
Journal Title: Бізнес Інформ - Year 2012, Vol 9, Issue 0
Abstract
The article deals with basic questions regarding terminology study the concepts of \"brand \" and \"brand management \", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to promote the formation of product strategy for the enterprise.
Authors and Affiliations
Yelena Ptashchenko
Keywords
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