BRAND AS A RESULT OF LOVEMARK
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
The paper deals with a brand, lovemarks and its principles. It further describes the image and its elements and features and point out the types of image as well. In the introductory chapter we present brand and branding and we provide with its definitions and basic overview. It further describes the concept of lovemarks and its principles which are the following: be passionate, involve customer, celebrate loyalty, find, tell and re-tell great stories and accept responsibility. We also compare differences between brand and lovemarks. In a conclusion the image and its elements and features are interpreted. The aim of this paper is to present this topic, highlight its currentness and necessity to understand the concept of lovemarks and brand itself.
Authors and Affiliations
Silvia Klinčeková, Jarmila Šalgovičová
Keywords
Related Articles
- EP ID EP174377
- DOI -
- Views 77
- Downloads 0
ARCHIVING DOCUMENTS IN FORM OF IMAGE USING MATLAB AND PHOTOSHOP
This paper describes a method for long-term archiving documents of different nature (images, photos, text, graphs and so on) in the unstructured electronic form. Regardless if it is text or image, data can be stored in h...
PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM
The article presents individual results of CRM research in small and medium sized Czech enterprises. This article aims to present respondent’s answers related to the selection of communication tool (online or offline com...
USING TREMENDOUS IMPACT OF SOCIAL MEDIA TO UTILIZE MARKETING POTENTIAL
Nowadays it might be quite difficult to imagine the web page that exists solely without the direct or indirect link to Facebook, LinkedIn, Twitter or some other social network. One of the most important tasks on company’...
THE ENTRY OF A FOREIGN COMPANY (‘THE NEW BRAND’) INTO THE MARKET IN THE SLOVAK REPUBLIC
The entry of any company into the market always brings certain risks and unpredictable events, even if it is a well-known brand with an established reputation. The company must be able to assess entry barriers into its n...
MARKETING PROJECT SUPPORTING NON-PROFIT ORGANIZATION ACTIVITY
Non-governmental non-profit organizations (NGOs) are an essential part of a democratic society primarily because they associate a large number of people and provide a wide range of services. Nonpro fit organizations furt...