BRAND OF HIGHER EDUCATION - THE BASIS OF COMPETITIVENESS ON EDUCATIONAL SERVICES MARKET
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 19, Issue 3
Abstract
The theoretical basis of the concept of "brand of institution of higher education" have been investigated in the article. The expediency of using branding policy for increasing the competitiveness of higher education institutions is substantiated. The elements, peculiarities of the formation, stages and problems in the creation of the brand of higher education have been determined. The measures are necessary to create a positive brand for Ukrainian educational institutions are proposed.
Authors and Affiliations
A. V. Soroka, М. S. Kryvtsova
Keywords
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- EP ID EP672071
- DOI -
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