BRANDING TOURISM SERVICES IN GLOBALIZATION CHALLENGES
Journal Title: Економіка та суспільство - Year 2017, Vol 12, Issue
Abstract
The article describes the possibilities of the modern market of tourist services, in particular through marketing tools, the formation of a tourism service brand through Internet advertising, which provides the tools for the advertiser to reach the target audience on a global scale. It is noted that the Internet in Ukraine is developing much faster than any other means of advertising. It has been proved that the use of social networks to promote tourist products also significantly reduces the costs of implementing communication policies. The main means of promoting tourism business in social networks were found: creation of own web-site, creation of own page in social network, promotions and competitions in social networks, viral marketing, targeting advertising, "people radio" among participants of already formed groups.
Authors and Affiliations
G. S. Likhonosova
Keywords
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