Бренд территории как фактор конкурентоспособности региона (на примере Пензенской области) [Territory brand as a factor of region competitiveness (on the example of Penza region)]
Journal Title: Traektoriâ Nauki - Year 2016, Vol 2, Issue 3
Abstract
В статье рассмотрен бренд территории как фактор конкурентоспособности региона. Проанализированы примеры брендов территорий из мировой и российской практики. Предложены возможные варианты бренда для Пензенской области. The article describes the brand of territory as a factor of the region competitiveness. The examples of territory brands from the world and Russian practice are analyzed. The possible options for the brand for Penza region are proposed.
Authors and Affiliations
Inna Medushevskaya, Ekaterina Tomaeva
Keywords
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- EP ID EP192802
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