BUILDING CUSTOMER RELATIONSHIPS AS AN ALTERNATIVE TO TRADITIONAL COMMERCIAL TOOLS
Journal Title: Megatrendy a médiá - Year 2017, Vol 4, Issue 1
Abstract
It is obvious that customer loyalty creates a relationship with a particular company or a brand. This relationship, however, needs to be built on trust and long-term cooperation. There are various subjective factors influencing a customer´s value. A company regards a value as a cost it needs to incur to provide an added value to its customer. Therefore businesses are trying to find a consensus acceptable for the two parties. Value marketing is highly appreciated and preferred as it is closely linked to customer relationships and customer experience.
Authors and Affiliations
Diana Karaffová, Alena Kusá
Keywords
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- EP ID EP274407
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