DIGITAL STRATEGIES IN THE ONLINE SHOPPING WORLD
Journal Title: Megatrendy a médiá - Year 2018, Vol 5, Issue 1
Abstract
The number of e-shops is on a constant growth in each field of business and so is the number of consumers doing their shopping online or their purchase frequency. Evolution of the online market is providing great opportunities for both entrepreneurs and their online start-up businesses. The paper is going to deal with e-shopping and measure popularity of e-shops in the Slovak market. We are going to define an average Slovak online buyer based upon the results of the price comparison website Pricemania. The last chapter of the paper is going to present partial results of the research we carried out in the selected e-shops in Slovakia to be operating in the market for max. five years.
Authors and Affiliations
Alena Kusá, Zuzana Záziková
MABENA CONCEPT – NARRATIVE SAFETY MACHINE IN NARRATION OF POLISH DIGITAL MEDIA
Political communication by means of the media is becoming increasingly attractive to attract voters. Sometimes there are situations in which new methods of communication shock the public opinion with their expression and...
BEHAVIOURAL STRATEGIES IN DIFFICULT SOCIAL SITUATIONS IN THE MANAGEMENT OF SECONDARY ART SCHOOLS THROUGH THE USE OF INNOVATIVE PREDICTIVE SOFTWARE TOOLS
This article focuses on the thematic area of program development perspectives within secondary art education with regards to new approaches to how schools operate in the context of education and culture in the world and...
MAINSTREAM VERSUS ALTERNATIVE MEDIA
The paper focuses on the current socio-political issue and discourse on the topic of the differences between mainstream and alternative media. The author examines the phenomena using comparative and descriptive methods a...
SOCIETY AND MEDIA (SEVERAL CURRENT TRENDS AND OPINIONS)
In the paper the authors deal with the topical issue the relationship between media and society – namely several trends and opinions that occur in contemporary society. The media do not only have enormous information cap...
INFLUENCE OF ADVERTISING SPACE SALES ON INFORMATION MEDIA CONTENT AND FINANCIAL PERFORMANCE OF CROATIAN NATIONAL TV STATIONS
Due to the financial crisis that influenced advertising space sales, noticeable changes have emerged in informative content and production quality of the Croatian national-level TV stations. To determine the impact of th...