BUILDING OF ECONOMIC-MATHEMATICAL PROFIT MODEL OF INTERMEDIARY B2B2C WEB-COMPANY ACTIVITIES
Journal Title: Причорноморські економічні студії - Year 2018, Vol 28, Issue 2
Abstract
The article is devoted to the construction of the economic-mathematical model of the start-up company in Ukraine. We consider an intermediary b2b2c web service that provides services, ensuring the security of data to its users, for which it receives commissions. In the course of analyzing the activity of a startup, it is determined that the founders of a web service can influence the number of transactions between users, by adding convenience to the created functionality or by creating new opportunities, thus increasing the number of users. The model takes into account development and marketing costs. The economic and mathematical model of the startup's operations is based on its profitability, taking into account the following factors: the number of users, the impact of marketing strategy, the impact of development on the con version and Scrum methodology – as a way to develop the latest products.
Authors and Affiliations
O. V. Tsesliv, A. O. Koziura
Keywords
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- EP ID EP658884
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