Business Intelligence Using Data Mining for Organizational Sustainability: A Case Study of Digi Telecommunication Sdn Bhd
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 12
Abstract
In today business, meeting consumer satisfaction and needs is an unquestionable requirement. The organizations need to incorporate the vast volumes of data accessible and to utilize this information to bolster the nature of their decision making, in order to remain competitive advantage (sustainability) and to expand the profit. This paper displays a log information explanatory process in telecommunication industry, for business intelligence intrigued by breaking down client and behavioural data to enhance their comprehension of client dependability and client’s satisfaction. The data mining procedure to accomplish key client management goals is introduced. This paper gives a demonstrated information explanatory strategy used to recognize variety kinds of attributes in telecommunication industry, specifically in Digi Telecommunication Sdn. Bhd, Malaysia.
Authors and Affiliations
Mohd Arif Fahmi Bidin, Alwi Mohd Yunus
Keywords
Related Articles
- EP ID EP639715
- DOI 10.6007/IJARBSS/v7-i12/3628
- Views 91
- Downloads 0
Exploratory factor Analysis on Satisfaction with Life Scale (SWLS) with Army Veterans Sample in Malaysia
The objectives of this study are to explore the reliability and factor structure of Satisfaction with Life Scales (SWLS) in measuring satisfaction with life at retirement among army veterans. SWLS is a unidimensional fac...
Islamic Perspective on Human Development Management: A Philosophical Approach
The conventional human development management sees human as homo economicus, or economic man. By such worldviews, it has cause corruption issues such as bribery, breach of trust and misconduct happened among institution...
Islamic Diplomatic Mechanism in Malay Sultanate Letter
Malay Sultanate letter is Jawi hand-written text that possesses the splendid and attractive illmumination. It was incumbent upon the goverment officials to send it to the other governments. This letter was authored by a...
Effect of Office Automation on Organizational Effectiveness of Public Universities in Kenya
The paper sought to establish effect of office automation on organizational effectiveness of public Universities in Kenya. The study employed a descriptive study. The study targeted 78 senior staff members in University...
Human Capital Development Programmes and their Effect on the Job Satisfaction of Workers in Zimbabwe Urban Municipalities: The Case of Chinhoyi
The aim of this study is to establish the impact of human capital development on the job satisfaction of Chinhoyi Municipality workers. The independent variables are training and development, performance appraisal, salar...