Business Intelligence Using Data Mining for Organizational Sustainability: A Case Study of Digi Telecommunication Sdn Bhd
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 12
Abstract
In today business, meeting consumer satisfaction and needs is an unquestionable requirement. The organizations need to incorporate the vast volumes of data accessible and to utilize this information to bolster the nature of their decision making, in order to remain competitive advantage (sustainability) and to expand the profit. This paper displays a log information explanatory process in telecommunication industry, for business intelligence intrigued by breaking down client and behavioural data to enhance their comprehension of client dependability and client’s satisfaction. The data mining procedure to accomplish key client management goals is introduced. This paper gives a demonstrated information explanatory strategy used to recognize variety kinds of attributes in telecommunication industry, specifically in Digi Telecommunication Sdn. Bhd, Malaysia.
Authors and Affiliations
Mohd Arif Fahmi Bidin, Alwi Mohd Yunus
Keywords
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- EP ID EP639715
- DOI 10.6007/IJARBSS/v7-i12/3628
- Views 83
- Downloads 0
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