Business Model and Strategy : A Case Study Analysis of TikTok
Journal Title: Advance Knowledge for Executives - Year 2023, Vol 2, Issue 1
Abstract
Objective: This paper proposes TikTok's business model and strategy as a case study analysis. Method: This article was reviewed using systematic literature. The scholarly publications from EBSCO, Google Scholar, Scopus, Web of Science, and ScienceDirect provided more materialand data. English peer-reviewed studies were included. The researcher assessed search results, gathered data, and set study quality to summarise and present findings. Result: Creating engaging TikTok marketing material for a small business is crucial. Understanding the platform's younger users and their content preferences is vital. TikTok Marketing Tips are 1) define the purpose and branded content, 2) create loyal TikTok influencer partnerships, 3) understand TikTok trends, 4) understand short-form video engagement, 5) video analytics speak volumes and 6) make entertaining videos. Conclusion: Brands may reach millions of users with challenges since hashtags are discoverable.The Creator Marketplace on TikTok lets marketers establish marketing campaigns, view influencer stats, and interact with top influencers. Authentic content, challenges, influencer marketing, and TikTok commercials can boost sales and brand recognition. Recommendation & Implication: Interviews or online surveys may be used in future studies to provide more explanations and definitive results. Digital marketing can help managers understand and develop TikTok in the digital age.
Authors and Affiliations
Jaipong, P.
Keywords
Related Articles
- EP ID EP712498
- DOI -
- Views 190
- Downloads 1
Influencing Factors Behind Dating App Usage: A Case Study in Bangkok, Thailand
Objective: The objective of this study is to examine the primary factors influencing an individual's inclination to use dating apps in Bangkok, Thailand, particularly focusing on perceived ease of use, perceived usefulne...
Designing a Debit Card for Visually Impaired Children: Challenges and Solutions
Objective: The objective is to develop a debit card that allows visually impaired children to use it independently without external assistance. This research explains the challenges and solutions in designing a blind deb...
Digital Marketing Strategies: A Case of Charles & Keith
Objective: This case study explains how Charles & Keith adopts its marketing to motivate consumer behaviours of the company in the digital era. Method: The investigation for this case study was synthesised using the d...
A Strategic Cooperative Model: The Case of Islamic Financing Hub
Objective: This case study aimed to propose a strategic cooperative model and discuss the challenges encountered by Belt Road Initiatives (BRI) and the need to address those gaps to unleash the potential and impacts of B...
Assessing the Evolution of Educational Innovative Organizational Management Models in Twenty-First Century Schools: A Qualitative Case Study of Educational Institutions in Krabi, Thailand
Objective: In the dynamic landscape of the twenty-first century, educational institutions face escalating pressure to embrace innovation and cultivate environments conducive to creativity and learning. Central to this en...