Business Process Management As a Strategy to Implement Organizational Innovation
Journal Title: Journal of Emerging Trends in Marketing and Management - Year 2016, Vol 0, Issue 1
Abstract
Nowadays companies need to innovate products and services in order to create value for customers, reduce costs and improve business performance. An initial analysis of the organizational structure is essential, ensuring the adjustment to market needs through the redefinition and monitoring of business processes. Innovation is not only technological or digital, but also organizational. In fact the concept of technology can be interpreted more broadly, recognizing that “technology” is incorporated in all activities of the business system. To realize an organizational innovation, a winner strategy can be adopted to secure the survival of companies, in terms of productivity growth and cost reductions. Business Process Management is a methodology that provides an approach to process improvement, making it possible to pass from an uncooperative to a synergy strategy. Thanks to the adoption of Business Process Management methods, supported by specific software tools and the use of new ICT technologies, it is possible to streamline the operations management, identify risk indicators and performance and ensure the rapid adoption of corrective policies and improvements. This paper provides academic support by focusing on the approach of improvement, from an integrated and comparative perspective, with the methodology of Reengineering; this has emerged from the literature as a significant number of studies pay more attention on the Reengineering approach. From a practical point of view, this paper aims to provide an effective contribution by proposing an example of business process management analysis according to a perspective of improvement, demonstrating the usefulness and potential of this method.
Authors and Affiliations
Fabrizio Baldassarre, Francesca Ricciardi, Raffaele Campo
Keywords
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