Buying Attitudes of the College Studentstoward Fast Foods In Lunglei Town, Mizoram
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
Fast foods have become more popular today due to accessibility, taste, low price, convenience, variety of items, busy working schedule and so on. Fast food refers to food that can be served ready to eat. Fast foods are popular among young generation due to modernisation and globalisation. This article is aimed at understanding the buying attitudes of fast foods among college students in Lunglei town in Mizoram, a small state in North East India. The data were collected by administering a structured questionnaire from the sample of 150 college students. The sample was drawn equally from three colleges in Lunglei town. The study found significant differences among the male and the female respondents in respect of consumption habits of fast foods. More number of female respondents were in the habit of eating fast foods compared to their male counterparts. Furthermore, the female respondents were found to be spending more money on average.
Authors and Affiliations
R. Lalnunthara, Nvr Jyoti Kumar
Keywords
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- EP ID EP412391
- DOI 10.9790/487X-2008060109.
- Views 98
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