Buying Behaviour of Indian Semi-Urban Women for Personal Care Products
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2019, Vol 9, Issue 1
Abstract
This study was carried out to examine buying behavior of females and their preference towards Personal care product in Semi-urban areas of Madhya Pradesh. In this research main focus was given on the variables that affect the consumption of personal care product by the female as well as the factors that affect their decision-making process for purchasing the personal care products. In this research, the women respondents from semi urban areas were chosen for the study. For conducting the study data was collected from the female with a minimum age of 18 years. This study also helps various marketers for formulating various strategies for selling personal care products to women belonging to semi-urban location. Primary data was obtained through the questionnaire. The results were analyzed through SPSS version 18.
Authors and Affiliations
Nidhi Shrivastava, R. P. Tiwari
Keywords
Related Articles
- EP ID EP603262
- DOI 10.24247/ijsmmrdjun20193
- Views 91
- Downloads 0
An Impact of ICT in Public Education System in Tamil Nadu A Case Study of EMIS Functions in Tamil Nadu
ICT implications have percolated into the governance in Tamil Nadu especially in public education it has become an indispensable component of quality of service and also facilitated the personnel to impart the service wi...
Social Media & Its Influence on Customer Relationship in Indian Retail Scenario
Indian retail sector is at an all-time high right now. With foreign investment in retail, competition has been cut throat as the big shops, fight amongst each other. Due to the ever growing fierce competition, retailers...
The Marketing Tactics Used for Selling Artificially Processed Food & its Impact on Child Health
All children in the age group between 6 months to 59 months admitted in the Pediatric ward of Delhi Hospitals with severe acute malnutrition was included in the study in accordance with the inclusion / exclusion criteria...
Buying Behaviour of Indian Semi-Urban Women for Personal Care Products
This study was carried out to examine buying behavior of females and their preference towards Personal care product in Semi-urban areas of Madhya Pradesh. In this research main focus was given on the variables that affec...
SUPPLIER RELATIONSHIP MANAGEMENT ISSUES AND CHALLENGES IN INDIAN AUTOMOBILE INDUSTRY
The main rationale for the Indian economy and the global economy’s contributor is considered to be an automotive industry. An Organization’s main & important role is played by the Supplier Relationship Management (SRM) a...