The Marketing Tactics Used for Selling Artificially Processed Food & its Impact on Child Health
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2019, Vol 9, Issue 1
Abstract
All children in the age group between 6 months to 59 months admitted in the Pediatric ward of Delhi Hospitals with severe acute malnutrition was included in the study in accordance with the inclusion / exclusion criteria. This Observational descriptive cross sectional study was conducted in the Pediatric ward of Delhi Hospitals. Age of the child was recorded and in case of discrepancies using Birth/ Delivery / Anganwadi / School records in this order. Informed written consent in Hindi language was taken from mothers of these children who were willing to participate in the study and they were explained about purpose of study. Malnutrition among children below five years of age remains a major embarrassment, and impediment to optimal human capital development in India. India is home to the greatest population of severely malnourished children in the world.
Authors and Affiliations
Aparna Prashant Goyal, Sanjay Srivastava
Keywords
Related Articles
- EP ID EP603259
- DOI 10.24247/ijsmmrdjun20191
- Views 85
- Downloads 0
Relationship of Customer Service Satisfaction with Financial Investor’s Marital Status and Family Type at General Insurance Corporation of India
In today’s global competition, establishment of excellent customer satisfaction is paramount to the success of any business. This study was aimed to establish the difference among the marital status and type of family of...
CONSUMER PREFERENCES TOWARDS ONLINE SHOPPING IN PUNE CITY
In Today’s era, technology is performing the main task for joining the people with company for purchasing of products or services. Online shopping is providing all the information about the product and services available...
Exploring Relationship Between Market Orientation and Performance in Start-Ups Companies in Ghana
The purpose of the study was to explore the application of market orientation among start-up companies in relationship with start-up success. The study reviewed the market orientation literature with special emphasis on...
Working Efficiency and Impediments Faced by Production Labour in Medium Sized Knitwear Units of Ludhiana
The knitwear industry plays a significant role in the economies of the majority of the countries. The Indian knitting industry is one of the most innovative global producers of knitwear. Ludhiana Knitwear Cluster had bee...
Buying Behaviour of Indian Semi-Urban Women for Personal Care Products
This study was carried out to examine buying behavior of females and their preference towards Personal care product in Semi-urban areas of Madhya Pradesh. In this research main focus was given on the variables that affec...