Relationship of Customer Service Satisfaction with Financial Investor’s Marital Status and Family Type at General Insurance Corporation of India
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2017, Vol 7, Issue 4
Abstract
In today’s global competition, establishment of excellent customer satisfaction is paramount to the success of any business. This study was aimed to establish the difference among the marital status and type of family of GIC of India’s customers with their customer service satisfaction. A sample of 550 GIC customers were undergone a survey using customer service satisfaction scale, developed and tested by the researcher in his previous research. With the help of SPSS statistical tool, the collected data was analyzed. The overall customer service satisfaction differs with the customer’s family type and Marital status.
Authors and Affiliations
A. Muthukrishnan, B Natarajan, K. Gomathi Sankar
Keywords
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