Buying Frequency & Influencing variable: An Empirical Study
Journal Title: IJAR-Indian Journal of Applied Research - Year 2017, Vol 7, Issue 5
Abstract
In the changing world of buyer's market, identifying the needs and wants of the customers and understanding the variables influencing buying behaviour is a challenging task. is research is aimed to carrying out a study to identify the demographic variables that influence buyers frequency to shop online. Online shopping is a way of buying goods and services using internet service. For achieving result of the study a questionnaire has been developed and primary data was collected from 150 respondents from Jaipur city. Analysis was carried out using Chi square test, and frequency test to check the demographic profile of the respondents.
Authors and Affiliations
Ms. Shilpi Saxena, Dr. Roopam Kothari
Keywords
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