CAPITALIZATION OF INTANGIBLE ASSETS AS A MAIN FACTOR IN THE FORMATION OF THE VALUE OF A MODERN ENTERPRISE
Journal Title: Економічні студії - Year 2018, Vol 1, Issue 19
Abstract
The article focuses on the problem of assessing the significance of intangible assets for the economic development of the enterprise. The main reasons of weak attraction of intangible assets in the economic turnover of domestic enterprises are revealed. The main advantages of using intellectual assets are analyzed. It is proved that the process of formation of intangible assets always has an innovative character and this, in turn, affects the market position of the enterprise. As a result of the research carried out, the leading role of intangible assets in the process of implementation of the strategy of increasing capitalization of enterprises, which provides its long-term sustainable development in modern economic conditions.
Authors and Affiliations
N. А. Chugrii
Keywords
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