CASE "SERVICE THROUGH THE EYES OF A CONSUMER " TO STUDY THE METHODOLOGY OF CUSTOMER DEVELOPMENT IN THE COURSE OF "INTERNET BUSINESS"
Journal Title: Современные информационные технологии и ИТ-образование - Year 2017, Vol 13, Issue 4
Abstract
The article presents an example of a business game, which uses Design Thinking and Learn Startup approach. Reviewed such techniques as Customer Journey Mapping, SIL, KJ, grouping of ideas, voting stickers. These tools are useful for analyzing the effectiveness of customer interaction with online services or mobile applications and identify areas to optimize their interfaces, during the brainstorming and coordination of team solutions.
Authors and Affiliations
Elena Vasilieva, Tatiana Gubina
Keywords
Related Articles
- EP ID EP266370
- DOI 10.25559/SITITO.2017.4.386
- Views 120
- Downloads 0
INTERACTIVE METHODS OF CONSTRUCTING ON THE PLANE: THE LOCUS OF POINTS
The article focuses on the problem of how to systematize secondary school students’ knowledge in Geometry while assimilating a concept “Locus of Points”. The scientific concept acts as an integrated didactic unit that co...
TO THE QUESTION ABOUT THE DEVELOPMENT OF INFORMATION-TECHNOLOGICAL COMPETENCE OF ADULT POPULATION OF RUSSIA
The rapid development of information technology has had a tremendous impact on all spheres of life of human society. The development of IT culture, information and technological competence has become a prerequisite for t...
LEXICON-BASED APPROACH IN GENERALIZATION EVALUATION IN RUSSIAN LANGUAGE MEDIA
We consider generalization as a property of human thinking to make general conclusion based on authors’ own experience and observations and one of the techniques of authors use to manipulate the readership and present an...
METHODICAL APPROACH TO TRAINING OF IT-PROFESSIONALS BASED ON NETWORKING
Increasing requirements to the content and form of higher education in conditions of digital economy set new tasks for professors: formation of applied competences, the involvement of students in project activities, prov...
NEURAL NETWORK METHOD OF RESTORING AN INITIAL PROFILE OF THE SHOCK WAVE
In this paper, we apply neural network modeling to solve the inverse problem of mathematical physics with a system of nonlinear partial differential equations of hyperbolic type. In the problem, the initial conditions ar...