CASE "SERVICE THROUGH THE EYES OF A CONSUMER " TO STUDY THE METHODOLOGY OF CUSTOMER DEVELOPMENT IN THE COURSE OF "INTERNET BUSINESS"
Journal Title: Современные информационные технологии и ИТ-образование - Year 2017, Vol 13, Issue 4
Abstract
The article presents an example of a business game, which uses Design Thinking and Learn Startup approach. Reviewed such techniques as Customer Journey Mapping, SIL, KJ, grouping of ideas, voting stickers. These tools are useful for analyzing the effectiveness of customer interaction with online services or mobile applications and identify areas to optimize their interfaces, during the brainstorming and coordination of team solutions.
Authors and Affiliations
Elena Vasilieva, Tatiana Gubina
Keywords
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- EP ID EP266370
- DOI 10.25559/SITITO.2017.4.386
- Views 124
- Downloads 0
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