CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2014, Vol 6, Issue 159
Abstract
In this research paper, we shall consider the application of classical 0-1 knapsack problem with a single constraint to selection of television advertisements at critical periods such as prime time news, news adjacencies, break in news and peak times using the WINQSB software. In the end of this paper we shall formulate the task of investigation of the post optimality solution of optimal Television Adverts Selection with respect to time allocated for every group adverts.
Authors and Affiliations
Eugene Ivokhin, Barraq. Subhi Kaml Almodars
Keywords
Related Articles
- EP ID EP404270
- DOI 10.17721/1728-2667.2014/159-6/3
- Views 83
- Downloads 0
GLOBAL WARMING BETWEEN SCIENCE AND POLITICS
During the last three decades, the scientific theory of global warming has become a political ideology. Significant political components are found both in the premises and (especially) in the consequences. But witnessed...
MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINE
This article investigated the role of pricing for strategic activities of pharmaceutical companies. It has been modified Bass diffusion model for new products, and it has been conducted empirical testing of the model on...
INSTITUTIONAL APPROACHES OF MODERN SOCIO-ECOLOGO-ECONOMIC FORMS OF ECONOMY IN AGRARIAN SECTOR OF ECONOMY OF UKRAINE
Main problems of agrarian sector of economy of Ukraine are revealed. Main directions of development of agriculture of Ukraine are determined. The necessity of socio-ecologo-economic agrarian sector is proved. Tendencies...
MODELING THE IMPACT OF PUBLIC DEBT ON THE ECONOMIC GROWTH WORLDWIDE
The article deals with the analysis how the state debt influences economic growth of different countries of the world. The existing method of assessing the impact of public debt on the economic growth of developed countr...
RURAL TOURISM AND AGRITOURISM – FORMS OF SUSTAINABLE DEVELOPMENT IN MĂRGINIMEA SIBIULUI
The delightful geographical framework, the purity of nature, the accessibility of places, the richness and diversity of cultural heritage, make Mărginimea Sibiului an area with great tourism potential. The area holds mor...