Changes in Market Orientation of Batik SMES During the Covid-19 Pandemic
Journal Title: Journal of Economics, Finance and Management Studies - Year 2021, Vol 4, Issue 09
Abstract
Changes in the business environment have been experienced by SMEs during the COVID-19 pandemic, thus placing strong pressure on business sustainability. This case study aims to describe the changes in market orientation carried out by SMEs during the pandemic. The research was conducted at the Association of Written Batik Banyuripan which consists of 62 SMEs in Central Java Province, Indonesia. Data were collected using interviews with the association's administrators and focus group discussions involving all members of SMEs. Triangulation has been carried out to ensure data quality involving SME group leaders, local government as SME coaches, and distributors. The results of the study show that SMEs respond quickly to environmental changes during the pandemic by changing market orientation by expanding the target market, adjusting products according to needs during the pandemic, using online-based technology to promote products and sales transactions. SMEs still maintain the characteristics of written batik. Changes in market orientation carried out by batik SMEs are proven to be able to prevent SMEs from going bankrupt.
Authors and Affiliations
Eny Endah Pujiastuti, Humam Santosa Utomo, Sigit Haryono
Keywords
Related Articles
- EP ID EP705765
- DOI 10.47191/jefms/v4-i9-26
- Views 79
- Downloads 0
Exploring Factors Influencing Consumer Buying Decisions During Pandemic Disease (Covid-19)
This study aimed to explore factors influencing consumer buying decisions during pandemic disease, known as Corona virus (COVID-19). The disease affected the whole World intensely. The pandemic believed to be reported fi...
Development of Sharia Micro Insurance Model at Islamic Baording School Sunan Drajat
Islamic Boarding School Sunan Drajat is a boarding school with a population of students reaching 12000 plus 20 business units spread across various sectors so that the existence of micro insurance is needed as a form of...
The Effect of Entrepreneurial Orientation on Innovation
Performance improvement can be achieved if the organization can exploit and use its resources. One of the resources needed to achieve competitive advantage is entrepreneurial orientation. The entrepreneurial orientation...
The Effect of Diversity towards Team Conflict and How Emotional Intelligence Role as Moderating Variable in Improving Team Performance: A Theoretical Study
This article is a literature review that discusses the effect of diversity on the occurrence of team conflict and how emotion al intelligence role as a moderating variable to improve team performance. Diversity may trigg...
The Effect of Competence and Job Characteristics on Employee Performance through Job Satisfaction: A Study at PG. Kebon Agung Malang
This study aims to describe Competencies, job characteristics, job satisfaction and employee performance, analyze the influence of Competencies and Job Characteristics on job satisfaction, analyze the influence of Compet...