Exploring Factors Influencing Consumer Buying Decisions During Pandemic Disease (Covid-19)
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 05
Abstract
This study aimed to explore factors influencing consumer buying decisions during pandemic disease, known as Corona virus (COVID-19). The disease affected the whole World intensely. The pandemic believed to be reported first in Wuhan City, in the Republic of China in November 2019 and has quickly spread in all continents including Africa, and the country of Tanzania. The study employed a descriptive design whereas a total of 70 respondents were given questionnaires. Data were collected by using mainly questionnaires and interviews but also the method of observation and documentary reviews were used to supplement the collected data as required. The study contributed to know the ways of influencing consumer buying decisions like; the environmental cleanliness and customers washing their hands as they enter the market in order to prevent the spread of the disease and keep prices which are affordable for customers.
Authors and Affiliations
Ditrick Dismas Mtuka, Mahrinasari MS, Ernie Hendrawaty
Keywords
Related Articles
- EP ID EP727084
- DOI 10.47191/jefms/v6-i5-38
- Views 49
- Downloads 0
Analysis of Social Assistance and Provincial Unexpected Expenditure in Indonesia Before and After Covid-19 (Time Series Analysis: 2019 – 2021)
Social assistance spending and unexpected spending are interesting instruments to study concerning the Covid-19 pandemic, as it is well known that this budget allocation is also widely used to finance Covid-19 handling a...
Rethinking Error Correction Model in Macroeconometric analysis: A Relevant Review
The cointégration methodology has bridged the growing gap between economists and econometricians in understanding dynamics, equilibrium and bias on the reliability of macroeconomic and financial analysis, which is subje...
Retrospection of the Manufacturing Sector’s Growth in Uttarakhand
The Manufacturing sector is an essential sector for developing economies as well as developed economies. It contributes to every aspect of the economy regarding its contribution to gross domestic product and employment g...
Readiness to Apply MSMEs Financial Accounting Standards in the Preparation of Financial Reports in UD. Sari Rama Bakery
The study aims to determine the application of SAK EMKM in the preparation of financial reports UD. Sari Rama Bakery. Methods of data collection in this study using interviews, observation and documentation. The analytic...
Free Trade Agreements: Opportunity or Threat to the Moroccan Economy?
The world has witnessed a gradual Evolution of international trade for about a century. Since the establishment of the World Trade Organization (WTO) in 1995, trade openness has become an inevitable choice for countries...