Chatgpt Usage in Academia: Extending the Unified Theory of Acceptance and use of Technology with Herd Behavior
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 07
Abstract
This paper is motivated by the widespread availability and usage of AI technology such as ChatGPT in academia. The study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT), herd behavior, and a mediator (website familiarity) to demonstrate behavioral intention to use ChatGPT among university students. A total of 202 valid sample sizes were used, all of which have access to ChatGPT. The structural equation model analysis's outcome indicates that performance expectancy, social influence, facilitating conditions, and imitating others positively affected behavioral intention to use ChatGPT. However, effort expectancy and discounting one's own information did not have a significant effect. Additionally, website familiarity mediated the relationship between performance expectancy, effort expectancy, and social influence but did not mediate the relationship between facilitating conditions and intention to use ChatGPT, respectively. The study suggests AI developers should ensure they offer technologies that can perform and possess the required features that aid users in adopting AI technologies.
Authors and Affiliations
Korankye Benard, Kimena Moses, Shmetkova Arina, Ansah Jackson, Odai Afotey Leslie
Keywords
Related Articles
- EP ID EP740480
- DOI 10.47191/ijsshr/v7-i07-69
- Views 52
- Downloads 0
The Impact of Shadow Reading Techniques on Enhancing Reading Fluency among First-Year Students: A Classroom-Based Intervention Study
The study employed a quantitative research design to explore the current reading fluency of the first year students at Dai Nam University in Hanoi, Vietnam. The participants consisted of 123 first year student who have c...
The Influence of Tariff and Non-Tariff Implementation on International Trade in the Textile Industry on Madura Island, East Java Province
This research explores the impact of tariff and non-tariff barriers on international trade within the textile industry in Madura Island, East Java Province. The study assumes that trade policies, both in the form of tari...
Asset Selection and Portfolio Management on LQ 45 Using Active and Passive Management Strategy
The aim of this research is to build a stock portfolio contained in the LQ 45 index using passive and active strategy methods based on financial report data published during the 2016-2019 period, choosing that year to av...
Factors Affecting the Low Interest in Using QRIS As a Non- Cash Payment Method
In the modern era, advancing technology plays a crucial role in simplifying human activities, with the non-cash payment system being a significant development in digital transactions. The objective of this research is to...
Spatial Analysis of Agricultural Investment in the Desert Of Muthanna Governorate for 2023.
In nearly every nation on the planet, agriculture has an essential function and holds a prominent political and economic position, regardless of the prevailing monetary and political systems. Present-day monetary and pol...