Checking How to Influence the Value of Behavioral Tendencies of Social Marketing to Customers ( Credit Unions Mission Banks of Hamadan)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2016, Vol 10, Issue 8
Abstract
Social marketing approach, a process that the principles and techniques of commercial marketing to create, transfer and conveying the aim to influence audience behavior applies that benefit the society (public health, safety, environment and community) and the target audience. Recently, researchers in the management of major trends in the value of the customer see there and this issue has been analyzed from several aspects. Social marketing in health and well organized approach to promoting good health and communication. The aim of this study is, the effect of share value resulting behavioral tendencies of social marketing to customers in the bank loan , the mission of Hamadan. The population of this study is to collect data, the standard questionnaire used. To measure important outcomes to measure services as well as organizational factors (administrative quality, technological quality and quality of interpersonal relations) Draeger and et.al questionnaire (2007), to measure the functional value of the inventory Sweeney and Souter questionnaire (2001) and to measure the emotional value of inventory and they used of Banus and Nelson questionnaire (2002). A questionnaire to measure customer collaboration Ayos and et al. (2007), questions of general interest in Kolli and et.al. (1992) and stress tolerance research is extracted questions Bar (1997). The product of this study was to investigate the influence of social marketing on the value of behavioral tendencies clients.
Authors and Affiliations
Fatemeh Salimi Sadr| MSc in Executive Management Strategic Orientation, Faculty of Humanities, Hamedan Branch, Islamic Azad University, Hamedan, Iran. email: maryamsalimi26@gmail.com, Mostafa Rezaei Rad| Prof. Managment Dept, Hamedan Branch, Islamic Azad University, Hamedan, Iran., Farzaneh Abdollahian| Managment Dept, Hamedan Branch, Islamic Azad University, Hamedan, Iran.
Keywords
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